World Cup 2010

Brian Sollis posted about how the world cup enhanced the creativity in social media. From Twitter hashtags with flags to Budhouse reality series on Youtube, a whole bunch of innovations came up just because of the biggest sports event in the whole world! There's also the buzz created around #calabocagalvao and all the videos about the vuvuzela, including the most recent "will it blend?". The final is coming, but a lot was done. We are anxiously waiting for another World Cup! And maybe this time Brazil will do a better job. :(

Blentec's Explosive iPad Video on YouTube

Well, they've certainly done it again!  Blentec's viral campaign "Will it blend?" released a new video at approx. 11am (CST) on Monday, April 5, 2010.  In this new video Tom Dickson, host and Blentec CEO, breaks an iPad and stuffs it in his blender only to blend it to smithereens, proving once again "Yes it blends!"  

Within 1hr of the post, journalists and bloggers around the world had started blogging the news, twitterers were chirping, and YouTube views were on a steady upward climb.  After 24 hours more than 1.4 million views were recorded on YouTube! Way to go Blentec! 

Here are the numbers we logged:

11am CST - Blentec's iPad video posted;

12pm CST - 1hrs 3K views, journalists and bloggers writing about story, twitter spread begins;

4  pm CST - 5hrs 32K views;

7  pm CST - 8hrs 138K views;

8  pm CST - 9hrs 250K views;

10pm CST - 11hrs 362K views;

12pm CST - 13hrs 583K views;
8  am CST - 21hrs 1.2M views;
11am CST - 24hrs 1.4M views;

CEO's Using Social Media - Waste of Time?

True or false: Social and business marketing go hand in hand? True.

What about the CEO of a company using social media to promote his company? It seems a little risky, true, but it is possible for a CEO to flex his/her social media muscles and simultaneously strengthen the company.

CEO's, you may currently employ staff to manage various social media networks for your company. But as the big guy behind the desk, the leader of the pack, your social media involvement can have the most influence on your brand’s success by being the one to lead it into the burgeoning arena of social media.

The benefits? The March 2009 Forbes article,  “Yes, CEOs should Facebook and Twitter,” points out that CEO’s no longer have an excuse for ignoring Web 2.0.

If a CEO wants to:

- Extend their brand

- Create a corporate culture based on listening and learning

- Establish a strong leadership profile

- Promote authentic interaction

- Instigate customer action

Click to read more ...