Why blog? And how? Plenty of people have a personal blog, a place where they can tell the world about their every-day adventures, discuss current events, ideas, hobbies, and issues. But if you are a company trying to generate online visibility and customer relations, blogging can be a professional platform to discuss things with a more personal atmosphere. Blogging, in essence, is a conversation. Therefore, a company blog is a conversation between the company and it’s consumers. It is a chance to discuss ideas and products with more specific and personal responses than case studies and focus groups could have provided in previous years.
Just as there is a right and a wrong way to market your company through other media, blogging has some specific guidelines that will draw readers and keep them coming back for more.