Well, they've certainly done it again! Blentec's viral campaign "Will it blend?" released a new video at approx. 11am (CST) on Monday, April 5, 2010. In this new video Tom Dickson, host and Blentec CEO, breaks an iPad and stuffs it in his blender only to blend it to smithereens, proving once again "Yes it blends!"
Within 1hr of the post, journalists and bloggers around the world had started blogging the news, twitterers were chirping, and YouTube views were on a steady upward climb. After 24 hours more than 1.4 million views were recorded on YouTube! Way to go Blentec!
Here are the numbers we logged:
12pm CST - 13hrs 583K views;
8 am CST - 21hrs 1.2M views;
11am CST - 24hrs 1.4M views;