What about the CEO of a company using social media to promote his company? It seems a little risky, true, but it is possible for a CEO to flex his/her social media muscles and simultaneously strengthen the company.
CEO's, you may currently employ staff to manage various social media networks for your company. But as the big guy behind the desk, the leader of the pack, your social media involvement can have the most influence on your brand’s success by being the one to lead it into the burgeoning arena of social media.
The benefits? The March 2009 Forbes article, “Yes, CEOs should Facebook and Twitter,” points out that CEO’s no longer have an excuse for ignoring Web 2.0.
If a CEO wants to:
- Extend their brand
- Create a corporate culture based on listening and learning
- Establish a strong leadership profile
- Promote authentic interaction
- Instigate customer action