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Thursday
Mar242011

Social Media Policy - Does a company really need one?

Absolutely. If you don't have a social media policy and you have employees, it's time to start thinking about getting a move on.  Even if you don't use social media to market your business, I can guarantee you that at least some of your employees are using social media on their personal time.  Why does this matter?  It matters for a couple reasons: 1. Employees are very likely to post that they work for your company in one or more of their profiles. This means when people Google your company, this employees information may come up;  2. Employees talk about what they know they talk about what effects them, which can often be your business.

Do your employees know the boundaries?  How does their behavior online reflect on your company's brand?  What rights do you have to protect your brand? How do you write a policy? How do you make sure everyone follows the policy?

These are just a few things to think about. This topic is as vast as the Grand Canyon. There are so many issues that are continuing to surface. Please don't think that by refusing to participate in Social Media that you and your company are exempt. Courts have awarded millions to employees and third parties for negligence behavior on behalf of a company.  Prevention is key to protecting your company's brand and financial assets.  

On Friday, May 13, Angel Oakley will be at unGeeked Chicago leading a discussion on Social Media Policy.  She will be working hands-on with business owners and marketing professionals to help them identify their needs and follow a course of action.  If you register to attend the conference, Angel will throw in a free private consultation, plus a 2-hour bonus credit for additional assistance, register to attend using this link. http://bit.ly/unGeekedChicago

After you register, send an email to info@unicatis.com.  Include the following information in your email: Subject: Social Media Policy Consult; Body Content: Name, Company, Address, Phone, Email, and best time to reach you.

If you are unable to make the unGeeked event, but would like to talk about your company's Social Media exposure, please contact us for a free initial consultation.

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